25+ years experience in the pharmaceutical industry.

Skilled in a variety of roles: sales, marketing, learning & development and business operations, at local, regional and global level. Focus on strategy, planning and capability.

Affinity with therapeutic areas include Respiratory, Oncology, Immunology, Neurology, Uro-Gyn, Rare Diseases and Vaccines.

Experience in leading late stage product activation, healthcare enablement initiatives, consumer care and alliance management projects.

Privilege to have worked with many healthcare stakeholders, e.g., academic thought leaders, hospital & primary care professionals, nurses, patient advocacy groups, pharmacists, agencies and commercial partners.

Fascinated by ‘why and how’ people do the things they do. And what makes people change their behaviour (or not!)

Excellent sparring partner for cross-functional teams that wish to improve (change) the way they engage with customers and partners

Enthusiastic change agent to perform transitions to new ways of working and implementation of novel Marketing or Field Force Excellence approaches

Empathetic, pragmatic and eager to deliver positive and meaningful outcomes, according to colleagues and customers

Based near Amsterdam, The Netherlands

In case you need additional hands, heart and brains, to kick start or continue a sales/marketing/special project. Or to bridge a resource gap.
Recently, I have had the priviledge to deliver support to:


Brand Planning | Launch Readiness | Brand Management | Portfolio Reactivation | Project Implementation | Capability Training | Wargaming | Customer Engagement | Setting Objectives & Key Results | Etc…