CURRENT POSITIONS
The Lighthouse Identity – Owner/founder
May 2020 – present
Freelance marketing consultancy and project management for big and small pharma, biotech and life sciences startups. Interim brand management and business development project lead.
Uptake – Independent Principal
June 2020 – present
Freelance consultant delivering services for an award-winning industry leading consultancy to global healthcare companies across strategy, planning, capability and launch. Working with global pharmaceutical, biotech and consumer healthcare companies.
RECENT EXPERIENCE
Sanofi Genzyme Europe – Associate Director Commercial Effectiveness
October 2016 – Sep 2020 (4 yrs)
Sanofi Benelux – Senior Business Developer Benelux
May 2011 – September 2016 (5.5 yrs)
Sanofi Netherlands – Health Care Solutions Manager
January 2009 – April 2011 (2.5 yrs)
LOCAL MARKETING & SALES ROLES
Sanofi Netherlands – Product Manager Oncology (2 years)
January 2007 – December 2008
Altana Pharma/Nycomed (now Takeda) Netherlands (1 yr 4 mths)
Product Manager Respiratory, Sep 2005 – Dec 2006
Boehringer Ingelheim Netherlands (~ 9 yrs)
Product Management and Sales in Repiratory, Cardio, Uro-gyn, Jun 2004 – Aug 2005 (1.5 yrs)
EDUCATION
NIMA
Marketing C1 2005 – 2006
Erasmus University Rotterdam
Master degree in Public Administration (management of non-profit organisations) 1993 – 1995
Avans Business School
Bachelor degree in International Management, Business School 1989 – 1993
PERSONAL DEVELOPMENT
2020 – present: Independent consultant at Uptake, a UK-based agency specialising in strategy, planning, capability and launch
2020: Design Thinking Academy – Fundamentals & Facilitation
2017-2020: Training capabilities, Infield Excellence Programs
2016: Advanced presentation techniques: “speak like Obama”
2016: Business Partnering Academy
2015: Marketing Excellence & Multichannel Engagement Academy
2014: Alliance Management course (business development)
2013: Harvard Principled Negotiation course by Prof mr dr Dirk van Poucke
2011: Project Management course
2009: Management development program: Covey leadership principles
2004: StratX marketing course
2002 – 2015: Co-promotion experiences in big pharma (Boehringer Ingelheim, Pfizer, Lilly, Janssen)
INTERESTS
Professional interests
Omnichannel customer engagement, marketing strategy, behaviour design, brand planning & execution, high visibility project leadership, learning & development approaches, inspiring workshop delivery, alliance management
Hobbies
Classical music: playing French horn in various orchestras
CORRESPONDENCE
The Lighthouse Identity
Guillaume Karremans
Fazant 8, 2451 VK Leimuiden, The Netherlands
info@lighthouse-id.nl
Tel: +31 653 73 86 32