COMMERCIAL EFFECTIVENESS SPECIALIST
Guillaume has over 23 years experience in the pharmaceutical industry, including at Boehringer Ingelheim and Sanofi. He has served in a variety of roles in sales, marketing, business excellence and training, at local and cross-border level.
His affinity with therapeutic areas include Respiratory, Urology, Oncology, Multiple Sclerosis, Immunology and Rare Diseases. Moreover, Guillaume has led late stage product portfolios, VBHC initiatives, consumer care and business development projects.
Because of his broad interest and experience Guillaume has had the privilege to work with many healthcare stakeholders such as KOLs, hospital & primary care professionals, nurses, patient advocacy groups, pharmacists, agencies and co-promotion partners.
Guillaume is particularly fascinated by ‘why and how’ people do the things they do. And what makes people change their beliefs and behaviours. This makes him an excellent sparring partner for cross-functional teams that wish to change the way they engage with customers.
Recently, he has been in a business partner role to perform transitions to new ways of working at Sanofi Genzyme Europe, including implementations of global Marketing & Brand Planning Excellence frameworks and Field Force Excellence approaches. In 2020 he has assumed membership of Uptake Strategies, a specialist healthcare consultancy offering award-winning, industry-leading services to global healthcare companies across planning, capability and launch.
Guillaume is based in The Netherlands. He describes himself as empathetic, pragmatic and eager to deliver positive and meaningful outcomes.
Interim and freelance Brand Planning | Launch Readiness | Product Management | Portfolio Reactivation | Project Implementation |…
Do you need additional hands, heart and brains? To kick start or continue a sales/marketing/medical project. Or to bridge a resource gap.