Nice to meet you!
I offer additional brain, heart and hands to your commercial operations with the aim to improve the effectiveness of your strategy and tactics.
Feel free to get in touch for a good conversation about :
Brand Strategy & Planning
Omnichannel Customer Engagement
Field Force Excellence
Health Enablement Initiatives
Strategic Guidance for your Brand, Therapeutic Area, Portfolio or Project
Hands-on Support in Day-to-Day Marketing-Sales Activities
BRAND STRATEGY & PLANNING
I do not believe in rehashing last year’s Brand Plan. Neither should you! Build plans and execute planning that convey change. Take a step-by-step approach with your cross-functional team. Starting with brand foundational stuff: novel insights, proper segmentation, behaviour design, patient and customer journeys. Consider including smart Objectives, Results and metrics that really matter.
FIELD FORCE EXCELLENCE
In customer-facing roles in pharma, having the best products and the best people is a great starting point. Yet, to make a real difference with your customers, you will also need a good approach. Consider a smart approach that is tailored to your team and your customers. Your approach should address mindset (why), behaviour (how) and content (what). It should encourage your Field Force to improve one percent every day on what they already do well: delivering inspiring interactions that resonate with customers.
PROJECT MANAGEMENT – HEALTHCARE ENABLEMENT
Whether you like it the Agile, Lean/Six Sigma, or Design Thinking way, you wish to devote careful attention to the design and execution of your project. Consider bringing an ‘outsider’ in your team. A fresh pair of eyes to look at problems differently and for setting up process and content efficiently.
Wanna know more?…