The Lighthouse Identity = Guillaume Karremans. He offers additional brain, heart and hands to your commercial operations with the aim to improve the effectiveness of your strategy and tactics. Feel free to get in touch for a good conversation on:
- Brand Strategy & Planning
- Customer Engagement
- Field Force Excellence
- Value Based Health Care Initiatives
- Capability Learnings
- Launch
- Strategic Guidance (Brand, Therapeutic Area, Portfolio)
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BRAND STRATEGY & PLANNING
We do not believe in rehashing last year’s Brand Plan. Neither should you! Build Plans that convey change. Take a step-by-step approach with your cross-functional team. Starting with brand foundational stuff, such as proper segmentation, brand positioning, behaviour design, customer engagement journeys, and include strong Objectives and KPIs.
FIELD FORCE EXCELLENCE
In customer-facing roles in pharma, having the best products and the best people is a great starting point. Yet, to make a real difference with your customers, you will also need a good approach.
Consider a smart approach that is tailored to your team and your customers. Your approach should address mindset (why), behaviour (how) and content (what). It should encourage your Field Force to improve one percent every day on what they already do well: delivering inspiring interactions that resonate with customers.
VALUE BASED HEALTH CARE – PROJECT MANAGEMENT
Whether you like it the Agile, Lean/Six Sigma, or Design Thinking way, you wish to devote careful attention to the design and execution of your (VBHC) project. Consider bringing an ‘outsider’ in your team. A fresh pair of eyes for looking at problems differently and for setting up process and content efficiently.
Wanna know more?…